:root {
  --ink: #1b2733;
  --ink-soft: #3d4a57;
  --stone: #f5f2ec;
  --stone-2: #ebe6dc;
  --card: #ffffff;
  --line: #d9d2c4;
  --accent: #2f5d50;
  --accent-ink: #ffffff;
  --muted: #5f6b76;
  --serif: "Iowan Old Style", "Palatino Linotype", Palatino, Georgia, "Times New Roman", serif;
  --sans: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif;
}

* { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; }
body {
  margin: 0;
  background: var(--stone);
  color: var(--ink);
  font: 18px/1.6 var(--sans);
}
a { color: var(--accent); }
a:focus-visible, .btn:focus-visible { outline: 3px solid var(--accent); outline-offset: 3px; }

.wrap { max-width: 1040px; margin: 0 auto; padding: 0 20px; }
.narrow { max-width: 720px; }

header.site {
  border-bottom: 1px solid var(--line);
  background: var(--stone);
}
header.site .wrap { display: flex; align-items: center; justify-content: space-between; gap: 16px; min-height: 68px; }
.wordmark {
  font: 600 26px/1 var(--serif);
  letter-spacing: 0.01em;
  color: var(--ink);
  text-decoration: none;
}
.wordmark span { color: var(--accent); }
header.site nav a { color: var(--ink); text-decoration: none; font-weight: 600; font-size: 16px; }
header.site nav a:hover { text-decoration: underline; }

.hero { padding: 72px 0 56px; }
.eyebrow { font-size: 14px; letter-spacing: 0.12em; text-transform: uppercase; color: var(--accent); font-weight: 700; margin: 0 0 14px; }
h1, h2, h3 { font-family: var(--serif); font-weight: 600; line-height: 1.2; margin: 0 0 16px; }
h1 { font-size: clamp(34px, 5.4vw, 54px); max-width: 17ch; }
h2 { font-size: clamp(27px, 3.6vw, 36px); }
h3 { font-size: 21px; }
.lede { font-size: 20px; color: var(--ink-soft); max-width: 62ch; margin: 0 0 28px; }

.hero-grid { display: grid; gap: 36px; grid-template-columns: 1fr; align-items: center; }
.vsl { margin: 0; }
.vsl-frame { position: relative; aspect-ratio: 16 / 9; border-radius: 10px; overflow: hidden; background: var(--ink); box-shadow: 0 12px 32px rgba(27, 39, 51, 0.18); }
.vsl-frame video, .vsl-frame img { display: block; width: 100%; height: 100%; object-fit: cover; }
.vsl figcaption { margin-top: 12px; display: flex; flex-wrap: wrap; gap: 4px 12px; align-items: baseline; }
.vsl figcaption strong { font-family: var(--serif); font-size: 19px; }
.vsl figcaption span { color: var(--muted); font-size: 15px; }

.btn {
  display: inline-flex; align-items: center; justify-content: center;
  min-height: 52px; padding: 0 26px; border-radius: 6px;
  background: var(--accent); color: var(--accent-ink);
  font-weight: 700; font-size: 17px; text-decoration: none;
}
.btn:hover { filter: brightness(1.08); }
.btn.ghost { background: transparent; color: var(--ink); border: 2px solid var(--ink); }
.cta-row { display: flex; flex-wrap: wrap; gap: 12px; align-items: center; }
.cta-note { color: var(--muted); font-size: 16px; }

section { padding: 56px 0; }
section.alt { background: var(--stone-2); }

.grid { display: grid; gap: 18px; grid-template-columns: repeat(auto-fit, minmax(280px, 1fr)); }
.card {
  background: var(--card);
  border: 1px solid var(--line);
  border-radius: 8px;
  padding: 26px 24px;
}
.card p { margin: 0; color: var(--ink-soft); }
.card .num { font: 600 15px/1 var(--sans); color: var(--accent); letter-spacing: 0.08em; margin-bottom: 12px; display: block; }

.steps { counter-reset: s; list-style: none; padding: 0; margin: 0; display: grid; gap: 18px; grid-template-columns: repeat(auto-fit, minmax(260px, 1fr)); }
.steps li { background: var(--card); border: 1px solid var(--line); border-radius: 8px; padding: 26px 24px; }
.steps li::before {
  counter-increment: s; content: counter(s);
  display: inline-flex; width: 36px; height: 36px; border-radius: 50%;
  align-items: center; justify-content: center;
  background: var(--ink); color: var(--stone); font-weight: 700; margin-bottom: 14px;
}
.steps p { margin: 0; color: var(--ink-soft); }
.fine { font-size: 15px; color: var(--muted); margin-top: 18px; max-width: 80ch; }

.checks { list-style: none; padding: 0; margin: 0; display: grid; gap: 12px; }
.checks li { padding-left: 32px; position: relative; }
.checks li::before { content: ""; position: absolute; left: 4px; top: 9px; width: 14px; height: 8px; border-left: 3px solid var(--accent); border-bottom: 3px solid var(--accent); transform: rotate(-45deg); }

.founder { display: grid; gap: 28px; grid-template-columns: 1fr; }
.founder blockquote { margin: 0; font: 400 22px/1.5 var(--serif); color: var(--ink); }
.founder .sig { margin-top: 16px; font-weight: 700; }
.founder .sig small { display: block; font-weight: 400; color: var(--muted); font-size: 16px; }

.contact { text-align: left; }
.contact .mail { font: 600 clamp(22px, 3.4vw, 30px)/1.3 var(--serif); color: var(--ink); word-break: break-word; }

footer.site { border-top: 1px solid var(--line); padding: 32px 0 48px; font-size: 15px; color: var(--muted); }
footer.site p { margin: 0 0 8px; max-width: 80ch; }
footer.site a { color: var(--ink-soft); }

.prose h1 { max-width: none; font-size: clamp(30px, 4.6vw, 42px); }
.prose h2 { font-size: 24px; margin-top: 36px; }
.prose p, .prose li { color: var(--ink-soft); }
.prose { padding: 48px 0 24px; }

@media (min-width: 860px) {
  .founder { grid-template-columns: 1.4fr 1fr; align-items: start; }
  .hero-grid { grid-template-columns: 1.15fr 1fr; }
}
@media (max-width: 520px) {
  body { font-size: 17px; }
  .hero { padding: 48px 0 40px; }
  section { padding: 44px 0; }
  .btn { width: 100%; }
  header.site nav a { font-size: 15px; }
}