For estate planning firms in California and Arizona
More estate planning consults from Google, booked for you.
I run your Google Ads myself, fix your Google profile, and set up an AI receptionist that answers missed and after-hours calls and books the consult. You get your numbers every Monday. One flat monthly fee, and your firm owns every account.
What I do for your firm
Google Ads, run by me
Search ads for living trust, will, probate and trust administration searches in your area, built and managed in your own Google Ads account. Plenty of agencies hand your ads to an offshore team. I run yours myself, and you can reach me directly.
Your Google profile, done right
Services, categories, hours, photos and posts set up for each real, staffed office, plus review requests that go to every client. No review gating, no incentives.
An AI receptionist that books consults
It picks up missed and after-hours calls, says up front that it's an AI and that the call is recorded, takes the caller's details and books the consult on your calendar. Urgent calls get flagged. It never gives legal advice.
A report every Monday
Calls, calls answered, consults booked, ad spend and cost per booked consult, in your inbox every Monday morning.
One flat fee, and you own it all
One flat monthly fee. Never per lead, per consult or per client, and never a share of legal fees. Your ad account, Google profile, phone number, pages and data stay in your firm's name.
How it works
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A 20-minute call
I look at your Google profile, your site and what ads would cost for trust and probate searches in your city, and tell you straight whether it fits.
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Live in 14 days
Once I have access and your approvals, your ads, AI receptionist and Google profile go live within 14 days, or your second month is free.
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Numbers every Monday
You get the Monday report, a check-in every two weeks for the first 90 days, then a call each month. Email me any time and I reply within one business day.
The 14 days run from the day I have the access and approvals I need. Google verification, Local Services background checks and carrier text-message approval are outside my control and don't count toward them. Full terms are in the agreement.
Built for bar advertising rules
- You approve every ad, page and script in writing before it goes live.
- Every ad and landing page names your responsible attorney and office.
- Flat fee only. I don't refer clients, and I take no part of your fees.
- The AI receptionist only takes details and books consults. Any legal question goes to your attorney.
- I won't run Google Ads for another estate planning firm within 10 miles of yours.
I'm not a lawyer. Your ethics counsel has the final word on anything that runs under your firm's name.
Who you'd work with
"I'm Andre Tolu, the founder of Willstone. I've run Google Ads for local service businesses, including my own. Willstone is just me, on purpose: I build your ads, I watch them every week, and I answer your emails myself. I take on a small number of estate planning firms in California and Arizona, so each one gets my full attention."
Andre Tolu Founder, Willstone · San Diego
Talk to me directly
Email is the fastest way to reach me. Tell me your firm and city, and I'll reply within one business day.